Storytelling for growth

**Ramp: The only corporate card that actually strengthens your company’s finances. (Strategy, Identity)**

Work

As AI increasingly becomes the “how” of modern business, the “why” matters more than ever. I help transform smart businesses into something people actually feel through positioning that’s relevant, memorable, and alive.

I’m currently the Executive Strategy Director at Red Antler. Founded as the first brand agency for venture-backed startups, Red Antler specializes in category creation and reinvention. I lead a department of 10+ strategists and writers and inspire exceptional work in research, strategy, naming, brand identity, experience, and campaign.

Across every sector, I partner with clients at key inflection points along their growth trajectory. Recent noteworthy clients include:

Eight Sleep
Alltrails
Ramp
Bezi
Pop-up Bagels
Fuku
Ori

I regularly guest lecture for MBA and graduate programs at Harvard, NYU, and Columbia.

**Bezi: The ultra-creamy dip aiming unseat hummus with social-friendly, crave-worthy flair.** **(Naming, Identity, Website, Packaging)**

What Else

I believe joy is both an ingredient to and outcome of great work.

I grew up in Seattle and have lived in New York for 12+ years. I’m a writer at heart. Intuition is my superpower. I love yoga, good coffee, Pilot Razor pens, and eavesdropping.